Author: Rahul Baji

  • Exploring tree structures in business agility practices

    Wardley Map by Simon Wardley

    Customer need is at the root of the tree. Tree delves into the capabilities required to meet the need. Calling it a tree may be a bit of a debasing of the idea since the visual is a map and the horizontal access has meaning. But vertically it is a tree.

    Opportunity Solution Tree by Teresa Torres

    An outcome at the root of the tree. Tree delves into the various opportunities that exist to bring that outcome to fruition.

    North Star metric popularized by John Cutler

    The one metric that matters is at the root of the tree. Tree delves into the KPIs that drive the metric and product initiatives that drive the KPIs

  • B2B Customer Journey Mapping

    B2B Customer Journey Mapping

    Customer Journey Map

    In B2B, there are at least 2 personas on slightly different journeys. The buyer is usually on a purchase journey, and the user is usually on a productivity journey. A B2B product needs to reduce friction on both journeys.